The subtitle of Switch: How to Change Things When Change Is Hard (Broadway Business, 320 pages, $26) says it all. The book, by Chip Heath, a professor at Stanford University's Graduate School of Business, and Dan Heath, a senior fellow at Duke University's Center for the Advancement of Social Entrepreneurship, is about overcoming the immense difficulty of organizational change.

It is not an ordinary book about organizational change, which has been a very popular topic for management advice books over the last couple of decades. It begins by delving deep into the human psyche to examine why we all so resist change so much of the time. The authors argue that if we can learn some fundamentals of how our minds function, we can do better overcoming our opposition to change. We can figure out how to keep our desire to improve things from being overwhelmed by our skepticism, caution and fear.

Buy this book here.