"Every company would like to capitalize on the potential benefits of employee engagement, but in the mini-society of the workplace, attitudes (whether good or bad) are infectious. Confusion, cynicism, disinvestment, and apathy may not be communicated verbally, but if they are part of your company's atmosphere, everyone's breathing the same stale air. If your brand has negative connotations internally, you have an uphill battle ahead of you in getting your employees engaged."
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